Why Make This?
How much can a visual identity move before it stops feeling like the same identity?
LAB / 002
Identity Tool
Tune the System
Adaptive Brand System
Change the type, color and composition while a small set of rules keeps the identity related.
- Built with
- Variable Fonts / SVG / Design Tokens
- Privacy
- Your inputs stay in the browser
What Is It Doing?
A few controls change the mark and layout within defined limits. The result can be saved as SVG or copied as design tokens.
Where Could This Help?
- Trying directions during an identity project
- Making related campaign graphics
- Planning a responsive or moving brand
- Showing the boundaries of a visual system
HANDS ON / 02
Give It a Try
Add a name, move the controls and save a version when the balance feels right.
SIGNAL TONE
COMPOSITION
READY TO ADJUST
LIVE IDENTITYCHANGE / COMPARE
BLACKSTARDESIGN / WEB / CREATIVE TECHNOLOGY
ORBIT / W620 / T10